Record Kit Deal For London Irish With ISC

London Irish Rugby Club has signed a four-year partnership with Australian-based technical sports apparel provider, ISC.   From the start of the 2011/12 season, ISC will provide London Irish with a range of playing kit; training kit and leisurewear for the Club’s senior and Academy teams.   In addition, ISC will design and manufacture a range of  apparel products for the Club’s supporters.
 
The deal is the largest in London Irish’s history and is ISC’s largest commercial contract in Europe.  This partnership will provide ISC with a platform to raise its profile further across Europe and internationally.  
 
ISC Australia Pty Ltd was established in 1991 and currently work with some of the biggest teams in rugby league, rugby union, Aussie Rules and Football. 
 
Richard Marsh, London Irish Commercial Director said: “Our objectives were to secure a kit partner with brand ambitions that mirror our own, to ensure we have the best technical kit for performance, create opportunities to explore new territories and marketing initiatives, and provide retail product that our supporters want.  ISC is a company with an enviable track record in Rugby League and Aussie Rules and, with this partnership, has signalled its clear intent in rugby union.  A bespoke playing, training and leisure range aligned with a new in-house retail arrangement, which will be in place for next season, will enable London Irish to fully capitalise on the current strength of its brand and profile and allow the Club to grow locally, nationally and globally.”