Real Madrid appoints KIN Partners as commercial sales partner

Sport and entertainment company KIN Partners has been appointed by Real Madrid C F. as a commercial sales partner. The arrangement sees KIN support the reigning Spanish champions as its lead agency on selected partnership opportunities. 

KIN Partners will represent the 13-time European champions by leading their search on selected upcoming partnership projects.  Real Madrid C. F.’s current commercial roster is among the most profitable in club football

Alex Wicks, Real Madrid C. F. Global Head of Partnerships, said: “Real Madrid C. F. aspires to work with the very best individuals and organisations in its constant search for excellence, both on and off the pitch. With hundreds of millions of fans worldwide, including a young and diverse supporter base, we deliver an exclusive brand marketing platform. KIN Partners’ proven track-record of working with the biggest global names and brands in sport will help us further realise our top potential.”