The R&A renews partnership with IMG

The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy.

Starting January 2023, the new long-term agreement will see Endeavor-owned IMG provide digital services, powered by its digital arm Seven League, continue to evolve The R&A’s world-class production and content offering across its professional championships, distribute its international media rights, evolve the partnership structure across The R&A’s portfolio of championships and assets and provide event management support for its championships.

IMG’s digital agency Seven League will focus on enhancing and amplifying The R&A’s existing digital assets, content and experiences, while creating future value through audience growth and new products and content formats supported by IMG’s production team.