Purplebricks appoints The Space Between to create and deliver community programme for Team GB Home Support campaign

The Space Between has been appointed by estate agent Purplebricks to create and deliver a community programme for its Team GB #HomeSupport campaign in the build up to the Tokyo Olympic Games this summer. The agency is working with the PR Network, Youth Sport Trust and Global Street Art to deliver the campaign.

Purplebricks’ relationship with Team GB began in 2019 and during this time it has utilised the partnership to drive brand growth via TV advertising. More recently, Purplebricks launched its Team GB Home Support campaign calling on the nation to get behind Team GB by commissioning current and former elite athletes to create Olympic-inspired artwork, which is now appearing on Purplebricks For Sale signs across the UK.

The Space Between has developed a community programme that will build on the momentum of the Home Support campaign in local communities this summer. Purplebricks' local experts across the country will be collaborating with schools and artists to create a relay of Home Support expressed in publicly displayed street art inspired by Team GB, local athletes and local communities. The programme of activity will build on Purplebricks’ paid and owned media plans throughout the summer and during the Olympic Games.

The account will be overseen by The Space Between co-founder Lisa Parfitt and Account Director Alex Marsden. 

In addition to adding Purplebricks to its client roster, The Space Between has also been appointed for a cycling PR brief by Small Beer Brew Co., the world's first dedicated small beer brewery, which is winning industry plaudits for its innovation in producing low-alcohol beer. Purplebricks and Small Beer join The Space Between’s existing client  which include Mitsubishi Motors, Vitality and Principality Building Society.