Publicis Sport & Entertainment Launches Gaming Division

Publicis Sport & Entertainment has launched Publicis Play, a new specialist gaming proposition which aims to span partnerships, media, production, data, commerce and creative and offer clients solutions across streaming, gaming and esports.

Ben Cronin, Publicis Sport & Entertainment Global Head, said: “As interest in gaming has become mainstream, we’ve seen a much greater breadth of opportunity for brands looking to reach the various audiences that gaming attracts. Accordingly we’ve seen client interest in the sector mushroom over the last 24 months but still the space can seem daunting for those entering it for the first time. Publicis Play is going to allow us to take full advantage of the skills we’ve developed in the sector to apply them directly to these challenges.”