Powerday plc Signs As Principal Sponsor of London Irish Rugby Club

London Irish and Powerday plc have signed a new three year deal which sees the recycling company become the new principal sponsor of the Aviva Premiership side until the end of the 2013/14 season.

The agreement is Powerday’s first major sponsorship within professional sport.  From the 2011/12 season, it will take over as main shirt sponsor with its logo also appearing on all first team training and coaching staff wear.  The agreement also includes match day branding and in-stadia signage at the Madejski Stadium and the club’s Sunbury-on-Thames training ground, corporate entertainment and access to players for marketing and PR purposes.

Powerday is a long term supporter of London Irish, which includes an eight year patronage of the London Irish Academy.  They will continue to sponsor the Academy, AASE (Advanced Apprenticeship in Sporting Excellence) and London Irish Amateur RFC. 

Mick Crossan, Chairman of Powerday plc said: “The Club has made huge strides forward in recent years both on and off the field and we can clearly see the many commercial benefits this sponsorship will bring.  We are building on a long and very successful association with the Club - the London Irish family is a close one which we very much feel a part of and their family values are ones that fit perfectly with our own business ethos. We look forward to being part of the Club’s future success.”

Richard Marsh, Commercial Director London Irish added:  “Activating this sponsorship will allow us to raise the bar and engage with our respective markets in some exciting and innovative ways - with the ability to further raise the awareness of professional rugby and environmental issues amongst young people across the UK.  We are looking forward to working with Mick and his team. ”
 A family owned business, founded in 1980, Powerday provides recycling and waste management solutions to organisations across London and beyond. Providing an environmentally responsible approach, Powerday has grown significantly and has doubled the size of its business in the last three years.