PLUSNET Log On To Gillette Four Nations 2011 In Essentially Engineered Deal

Broadband provider PLUSNET the award winning broadband provider this week launched a major partnership with the Gillette Four Nations 2011. The partnership, brokered by the sports agency Essentially Group will see PLUSNET, the Yorkshire based internet and phone service provider, become the official broadband partner of the tournament. They will feature prominently at all the Four Nations fixtures, including the double-header at Wembley Stadium on Saturday November 5th.

PLUSNET will also use leading England players in their creative marketing campaign both before and during The Gillette Four Nations, which also involves Wales, Australia and world champions, New Zealand.

Nick Rawlings, PLUSNET’s Commercial and Marketing Director, said: “This is a great opportunity for PLUSNET to make its international debut in sporting sponsorship. We will be utilising the deal in a number of ways to reward both new and existing customers.”

Paul Kimberley, Commercial Director of The RFL, commented: “PLUSNET has quickly established itself as a company with a clear customer-led focus, and this fits perfectly with Rugby League’s own philosophies.”

The deal was brokered by sports marketing agency Essentially on behalf of The Rugby Football League. Essentially Sales Director Nick Hoyle said: “There is growing excitement around the sport of Rugby League in this country, with the Four Nations this year and the World Cup coming in 2013”