Pitch Deal To Take DBRLive Worldwide

Supponor, a specialist company focused on developing and commercialising Digital Billboard Replacement technology for live sports broadcasts has signed an agreement with sports marketing and rights agency Pitch International which will see Supponor’s billboard replacement technology used around the world at major football events.

The two-year deal will see DBRLIve used at major sporting events represented by Pitch, including Brazil International friendlies leading up to World Cup 2014, England International matches and FA Cup matches.

Tony Ragan, Chief Commercial Officer, Supponor, said: “This agreement is a landmark for us as a company. It takes us to a new level and will see digital billboard replacement coming of age as a way of generating new revenue streams for rights holders. We will be pushing the boundaries as far as perimeter advertising is concerned, by regionalising ad revenues across different territories worldwide. DBRLive offers brands flexibility they have never had before and by working with Pitch, we get the opportunity to demonstrate what DBRLive can provide and prove that virtual advertising is the way forward for advertisers.”

Jonathan Rogers, Managing Director, Pitch International, said: “We are delighted to be working with Supponor and utilising ground-breaking technology that can generate new revenue streams for brands and rights holders by offering regionalised advertising across the world.”

Pitch specialises in the representation of rights for bodies such as sporting federations, clubs, rights holders and agencies, selling worldwide to television broadcasters, video/dvd distributors, media agencies and sponsors.