PHAR Acquires Tyler Sports Management

Media and marketing agency, Phar, has acquired talent agency Tyler Sports Management. David Tyler, founder of TSM, becomes managing director of Phar Talent Management and will be given the task of growing the new global division. TSM was founded in 2009, and over the last four years has grown a

portfolio of clients including Iain Percy OBE, Christine Ohuruogu MBE, Allan Wells MBE and Mike Brown and working with global brands including Adidas, Alfred Dunhill, Clarks, Aviva and Lucozade Sport.

“We believe that the international demand for talent is only going to increase over the next few years. The acquisition of David’s business gives us the expertise and credibility in working with talent to rapidly grow this part of the business,” commented Marcus Wight, CEO of Phar Partnerships.

This announcement follows the recent appointments of Alastair Macdonald as Head of Research and Strategy, Denzil Thomas as Head of Music, and Josh Green as Head of Consultancy.