PepsiCo Becomes Sponsor Of UEFA Women's Football

Ahead of the UEFA Women's Champions League final on August 30, PepsiCo has announced a multi-year premier partnership with UEFA Women's football, further strengthening its presence across the elite football landscape. PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League.

"PepsiCo is proud to unify and strengthen our global partnership with UEFA to now include UEFA Women's football," said Ram Krishan, Global Chief Commercial Officer, PepsiCo. "This is an energising moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women's game and are committed to the future of women's football."

The five year partnership will see PepsiCo support women's football at all levels through to Summer 2025, with PepsiCo a main partner of the UEFA Women's Champions League, the UEFA Women's EURO, the UEFA Women's Under-19 and Under-17 Championships, and the UEFA Women's Futsal EURO, as well as UEFA's Together #WePlayStrong program, which is aimed at encouraging more girls and women to play football.

"The popularity and interest in women's football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo to join us on this exciting journey," said Guy-Laurent Epstein, marketing director of UEFA Events SA. "Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women's game to new heights."

PepsiCo will deploy an inclusive UEFA activation strategy across the Men's and Women's platforms, with the Pepsi® trademark, Lay's® and Gatorade™ brands continuing to take the lead.