The People’s Friend Sponsors ITV3 Afternoons

The People’s Friend, the magazine published by DC Thomson featuring short-stories and serial fiction, is the new sponsor of Afternoons on ITV3. 

The broadcast sponsorship package was negotiated by ITV Commercial and SPP Media on behalf of The People’s Friend. It kicks off on 18th February 2013 and the sponsorship idents will be created by Sassy Films.

ITV3 is the second-largest multichannel in the UK, and the home of ITV’s crafted drama collections including programmes such as Poirot, A Touch of Frost and Rising Damp. The broadcast sponsorship will span from 14:00 to 19:00.