#pedalparity Campaign For Women Cyclists

Prudential RideLondon has launched #PedalParity, a new social media campaign to mark its 2016 edition where the world’s best female cyclists will be paid the same as their male counterparts.

For the first time, the Prudential RideLondon Classique – the UCI Women’s WorldTour race on Saturday 30 July – offers an identical 100,000 euros prize pot to the men’s Classic, the world’s richest one day race, which takes place 24 hours later.

This equality in pay is a first in women’s cycling with Prudential RideLondon leading the way in redressing the financial gap in top level men’s and women’s events.

Hugh Brasher, Event Director for Prudential RideLondon, said: “We believe in equality in sport. We are proud to have made the prize money in the Classique exactly the same as the Classic, thereby making it the richest women’s one-day race in the world.

“With our #PedalParity campaign, we hope to encourage other events to follow our lead and recognise that the world’s best women’s riders should be rewarded equally with the world’s best men.

“They train as hard, race as hard and commit themselves to their sport just as the very best men do.”

Rochelle Gilmore, the owner and manager of Wiggle HIGH5, said: “To have parity will get people to view women’s sport as a professional sport and I hope it will open up the dreams for women wanting to become professionals.”