Partner on Purpose launches research into future of international sponsorship

Recently launched agency Partner on Purpose has joined forces with Loughborough University, Loughborough Sport and Loughborough College to research and gain insight into the future of the international sponsorship industry.  

Jon Tibbs, Partner on Purpose’s chairman said: “During the Covid-19 pandemic and beyond, how B2B and B2C audiences will view commercial partners associated with sport and entertainment is uncertain.  However, empirical evidence indicates that partnerships are increasingly activated to be more engaging, more community-centric and more focused on positive change.”

Brands wishing to take part in the survey should get in touch with louise@jta.sport.