Paddy Power Launches Missing People Campaign With Motherwell FC

Paddy Power has launched a campaign to help find missing people by filling a stand at Motherwell with ‘missing’ fans. As Scottish Premiership action returns to the stadium this weekend, Fir Park’s south stand has been filled with the same cardboard cut-outs seen at games across Europe – but, rather than showing the faces of cheering supporters, the Paddy Power cut-outs are instead completely blank.

Spread across the stand, 1,190 silhouetted cut-outs have been installed by Paddy Power in time for Motherwell’s first home game of the season, against Dundee United on Saturday.

As part of the campaign, which is in conjunction with the charity Missing People, missing people will feature in the windows of Paddy Power shops across the UK, according to the location of where they were last seen. The silhouette stand will remain in place until fans return to the stadium.A statement from Paddy Power said: “We all know fans are missing from football at the moment, but some are missing from wider life, too. We hope this campaign, and striking image, can spark conversations across the country – as the majority of our customer base are young men, the demographic that’s most at risk of going missing.”

Jo Youle, Chief Executive of Missing People, said: “This is a highly visible and needed opportunity for families in communities across the UK to raise awareness of their missing loved one – at a time when it is so hard to search due to COVID-19 restrictions. We will also be getting the message out via Paddy Power stores to reach a key group of people at higher risk of going missing: men aged 18-39. Important funding through this partnership will help more than 500 people in crisis through 24/7 support on our helpline (116 000), at a time when more people than ever are needing that support.”