Octagon Launches New Madrid Office

International sport and entertainment specialist Octagon has opened its second office in Spain and appointed Eduardo Baigorri to lead its local team.  

The expansion reflects the rapid growth for Octagon in Spain under the leadership of MD David Serrahima.  Commenting on the new office David said: “We are tremendously excited by this landmark development for our business”.  He added: “Our new footprint in the heart of our capital city combined with Eduardo’s relationships and integrated marketing expertise will have a dramatic effect on the breadth of capability we offer clients”.

Madrid is a key city for Octagon Spain, whose clients include Endesa, Telefonica, Nintendo and Firestone. In addition to being the host city for this year’s UEFA Champions League Final - where Octagon will be delivering partnership activation campaigns for UEFA official partner clients including Mastercard and Expedia - it is also home to many of Spain’s rights holders and leading brands and businesses.  

Eduardo Baigorri joins Octagon from Mediapro where he most recently led strategy and activation on the Mahou San Miguel Group.  With 14 years in advertising and sponsorship, Eduardo brings a wealth of experience from working with many of the biggest brands in Spain – Caixa Bank, Alllianz, Liberty Seguros, Cepsa, La Liga and the National Sports Council.