Octagon Appointed AOR For Shell’s Global Motorsports Hospitality Business

Sports and entertainment marketing specialists Octagon has been appointed as Shell’s global motorsport hospitality agency of record.

“This is a momentous win for Octagon,” said Jeff Ehrenkranz, Octagon President, Marketing International. “We are thrilled to help Shell create world-class work across one of the most extensive motorsports portfolios of any brand.”

Octagon will be responsible for campaign development across Shell’s motorsport hospitality globally – including Shell’s flagship, 70-year ‘Innovation Partnership’ with Ferrari, which includes F1, GT Racing and tailor-made events for Shell at Maranello, Ferrari’s iconic Italian HQ.  In addition, Octagon will help Shell maximise the value of technical partnerships with Hyundai-Shell-Mobis World Rally Team, BMW Motorsport in DTM, Ducati Corse in MotoGP and WEC events.

“Octagon has consistently demonstrated the scale and flexibility to deliver the integrated solutions we require,” said Kai-Uwe Witterstein, Shell Global Sponsorship Manager. “We were drawn to the agency’s creative energy and forward-thinking ideas, which have the potential to help Shell innovate within the world of motorsports.”

Octagon’s team for Shell will be a u combination of the agency’s existing creative and strategic specialists, and a team of newly recruited,  motorsport experts - working predominantly out of Octagon’s London offices.