Nivea Signs Two-Year Sponsorship With ‘This Morning’

Skincare brand NIVEA began its sponsorship of ITV1’s flagship daytime show ‘This Morning’ today October 4th. The package, negotiated by ITV Commercial and Carat Sponsorship’s Maria Donaldson on behalf of Beiersdorf UK Ltd., who own the NIVEA brand, includes broadcast, online, interactive, mobile and licensing.
Kirsten Gillard, Deputy Sponsorship Controller, ITV said: “This Morning is one of our most sought after daytime programmes and we are delighted to announce that NIVEA will be committed for the next two years.  The duration and consistent scheduling will act as the perfect platform for Nivea allowing for detailed communication and further activation via the wide expanse of platforms incorporated within this deal”.
Nicolo Pome, Marketing Director at Beiersdorf, said: “This provides a great opportunity to engage consumers with our Feel Closer platform, tapping into the emotional connection the show has with UK women and creating a greater understanding of what the NIVEA brand stands for today.