Nissan Kicks Off New UEFA Champions League Campaign With #GetThereWithGinola

Nissan has launched a a new campaign today that will offer UK consumers the  opportunity to attend the UEFA Champions League Final on June 3rd 2017 with football legend, David Ginola. Written and produced by creative agency, Red Bee, the #GetThereWithGinola campaign aims to create a unique experience that extends the reach of Nissan’s partnership with the UEFA Champions League beyond ticket give-aways. Fuse, Nissan’s retained partnerships agency, handled talent negotiations as well as overseeing management of the campaign and competition.

With a number of global brands sponsoring this year’s UEFA Champions League, Nissan was keen to stand out by offering a money-can’t-buy experience that creates a deeper engagement with football-mad consumers. To help drive exposure and engagement among the target audience, the campaign brings on board the former French international midfielder, David Ginola. Despite reaching the semi-finals with Paris St-Germain in 1995, David Ginola, named ‘el Magnifico’ by the Spanish press, never played in a UEFA Champions League Final, and the competition enables entrants to join him in finally experiencing the pinnacle of European club football.

The new campaign challenges entrants to submit the most original and ambitious entries with suggestions including baking a football stadium cake, wearing a football kit to a work meeting or penning a football limerick about the UEFA Champions League. Submissions can be made through Facebook, Twitter and Instagram with the #GetThereWithGinola hashtag.

Chris Marsh, Marketing Director, Nissan said: “We wanted to use our partnership with the UEFA Champions League in a different and creative way that will really excite UK football fans ahead of this year’s final in Cardiff. We also wanted to offer fans genuine unexpected access by offering a truly unique prize – the chance to watch the match with a true footballing legend. Working with Red Bee and Fuse, we hope to extend our reach by enlisting David Ginola and building a campaign that encourages fans to be part of the journey, as well as being creative without bounds.”

Red Bee has created a short video featuring David Ginola to mark the opening of the competition that will be shared through Facebook, Twitter and Instagram. Nissan’s partnership with the UEFA Champions League is handled by Fuse and the media planning and buying for the campaign was undertaken by its retained media agency, Manning Gottlieb OMD.

Jim De Zoete, Deputy Executive Creative Director, Red Bee adds: “Our aim was to craft a content-led campaign that would help Nissan drive engagement with its core audience around the big event. David Ginola has never attended a UEFA Champions League Final and so there’s a chance for fans to take the first trip with him – quite literally a once-in-a-lifetime opportunity. The creative for the campaign reflects this with social media and video content that inspires consumers to go the extra mile and create something extraordinary with their entry.”