Newcastle Rugby And Greene King Agree Partnership And Pouring Rights Deal

Newcastle Rugby, parent company of Newcastle Falcons and Newcastle Thunder, has agreed a new partnership with UK brewer, Greene King.

The agreement will see Greene King IPA become the Falcons’ principal partner with immediate effect until summer 2017 and the home shirt sponsors of Newcastle Thunder for the forthcoming 2016 season. Greene King has also been given exclusive pouring rights at Kingston Park stadium for the next five years.

The Greene King IPA logo will be displayed on the front of the Falcons’ home and away shirts for the remainder of the 2015-16 season, as well as all shirts for the 2016-17 season. The logo will also appear on the front of the new Thunder home shirt, which has been unveiled today.

Greene King has a long track record of supporting rugby union. Greene King IPA is currently the official beer of the RFU, Harlequins RFC and Worcester Warriors, and sponsors the RFU Greene King IPA Championship.

Joe Parks, on trade sales director for Greene King, said: “Greene King IPA has been a supporter of rugby all levels of the game for many years. This coupled with our shared commitment to excellent hospitality means Greene King IPA is a natural partner for Newcastle Falcons and Newcastle Thunder.”