National Lottery partners Rugby League World Cup 2021

Rugby League World Cup 2021 (RLWC2021) and The National Lottery have come together in a partnership that aims to further enhance the tournament’s vision to deliver widespread positive social impact.

The tournament and its core Rugby League communities will benefit from the investment as The National Lottery becomes an Official Partner of RLWC2021, which includes being an Official Partner of the RLWC2021 CreatedBy Capital Grants Programme.

The CreatedBy Capital Grants Programme is delivered in partnership with DCMS and Sport England and is dedicated to improving the environments where Rugby League takes place.  It invests in facilities and equipment to provide accessible and welcoming environments and a legacy in local communities. The significant investment from The National Lottery will further strengthen the programme and allow RLWC2021 to deliver  more projects of more value to the community club game that has suffered so much during the COVID-19 pandemic.

RLWC2021 Chief Executive, Jon Dutton said: “This is another significant moment for our trailblazing tournament. Local communities have faced significant challenges during the pandemic, so the opportunity to deliver good news and look to the horizon is uplifting. The ability to make a difference to people’s lives as well as supporting the future of grassroots Rugby League has always remained our mission, and this partnership further enhances our promise to put people, place and civic pride at the very heart of the event."

As part of the sponsorship, The National Lottery will receive rights including branding at all 61 matches during the tournament, tickets, player appearances, social media assets, unique experiences such as The National Lottery ‘coin toss’ before each game, and becoming the sponsor of the tournament’s volunteer workforce, ‘The Power Squad’.

RLWC2021 Commercial Director, Jonathan Neill added: “The National Lottery has been changing lives and investing in sport and communities since 1994, and their support to RLWC2021 via their investment in our sponsorship, activation and CreatedBy programme will continue this. Sponsorship plays a critical role for us in both driving revenue for the tournament and also helping achieve our wider goals and ambitions. Our partnership with The National Lottery will do all that, whilst supporting their objectives and providing benefits back to National Lottery players, as well as having a profound impact on the communities we collectively engage.”

Nigel Railton, Chief Executive of National Lottery operator Camelot said: “Every day, The National Lottery and its players make a huge difference to communities across the UK – and have been doing so since 1994. Sports, such as Rugby League, which have such a connection to the local community, make a huge difference to individuals and society as a whole. I am proud that The National Lottery is able to play such a key role in supporting the Rugby League World Cup 2021 and the wider community after such a tough year – while, at the same time, being able to give back to National Lottery players who make all of this possible.”