National Lacrosse League Appoints Two Circles To Drive Business Growth

The National Lacrosse League (NLL) has entered a new partnership with data-driven sports marketing agency Two Circles that will see the agency help the League drive growth across its business, with a specific focus on game day and digital media.

The NLL is North America’s premier professional indoor lacrosse league and is the third most-attended professional indoor sports competition in the world. The League comprises 13 teams from across the United States and Canada, with expansion franchises from Halifax and New York joining from the 2019-20 season.

Two Circles will help the NLL better understand its fans, its position within the North American sports market, and its product mix to help teams grow revenues through more effective sales and marketing strategies. This includes driving growth in overall attendance, ticket revenue and in the value of the league’s digital media rights portfolio.