Motorola and Fiat Sign As Sponsors of Britain’s Next Top Model Live

Motorola has signed as headline sponsor of the inaugural Britain’s Next Top Model Live which will run from October 22nd to 24th 2010 at London’s ExCel Centre to promote its smartphone the Motorola FLIPOUT.  And, as announced today, Fiat is joining the telecomms brand as Official Automobile Sponsor of the show to promote its superminis.

Motorola will have a strong brand presence at Britain’s Next Top Model Live through onsite branding and its own dedicated Motorola features, as well as official title rights as Britain’s Next Top Model Live Brought to you by Motorola FLIPOUT.

The brand will feature across the three week outdoor advertising campaign, and as well as brand presence in all marketing and promotional materials.  It will also have strong online promotion through the BNTMLive.com website and social networking accounts. Activity began from October 1st and will increase throughout the campaign and across the event weekend.

Motorola will be sponsoring the event alongside Ice Watches, the Official Show Timekeeper, Tia Maria Cocktail Bar sponsor, and Fiat the official Automotive Sponsor who will also be providing cars throughout the event.

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