Modelez Extends Partnership With British Paralympic Association

The British Paralympic Association (BPA)  has extended its successful partnership with Mondelez International, home of popular brands such as Cadbury, belVita and Trebor.

Mondelez has been a long-term supporter of ParalympicsGB, initially supporting the Paralympic movement through The Cadbury Foundation funded ParalympicsGB ‘Sports Fest’ - a series of free events giving people the chance to try a wide range of Para sports. And in the build-up to Rio 2016 special edition Cadbury ‘Wini Eggs’ were created to celebrate games time.

The Mondelez partnership has coincided with a spell of incredible success and growth in interest in Paralympic sport.

At Rio 2016, ParalympicsGB secured 147 medals eclipsing the London 2012 medal haul to finish second in the overall medal table, while at Sochi 2014 the team made history winning its first ever gold medal at a winter games.

The extension of the partnership will help to ensure ParalympicsGB can send the best-prepared team of athletes to compete at Pyeongchang 2018 and Tokyo 2020 while continuing to focus on its vision to: “Through sport, inspire a better world for disabled people”.

Tim Hollingsworth, Chief Executive of the British Paralympic Association, said: “I am delighted to be extending our partnership with Mondelez International through to Tokyo 2020.  

“At the BPA we know the inspirational performances of our athletes on the world stage can be a powerful force to challenge attitudes and shift perceptions of what disabled people can achieve.

“Paralympic sport is more popular than ever in the UK and the extension of this partnership is further proof of the strength of the movement and what it can demonstrate to wider society. We look forward very much to working with Mondelez over the coming years.”

Mike Taylor, Managing Director UK of Mondelez International said: “Since London 2012 we have been championing the Paralympic sport movement, so I am extremely proud that we will continue our relationship with the BPA through to Tokyo 2020.  Our colleagues are also very passionate about this partnership, raising tens of thousands of pounds during the last Games cycle, so they are excited to get behind ParalympicsGB once again over the next four years.”