Mercedes-Benz Vans Launches What Moves You? Social Media Campaign Created By M&C Saatchi Sport & Entertainment Berlin

As part of the “What moves you?” social media campaign, Mercedes-Benz Vans' agency  M&C Saatchi Sport & Entertainment has launched the brand's new online branded content video with brand ambassador Roger Federer. Another film, featuring trail biker and YouTube phenomenon Fabio Wibmer, was launched in March.

“What moves you?” portrays top athletes from diverse sports all sharing the same goal: to motivate themselves and others to go their own way. Roger Federer says in the video: “I know that when the time is right, I will have given it my all. Until then, I will keep going."

Fabio Wibmer said: “Sometimes it's not just about doing more scarier stuff. Sometimes it's more about being creative and trying to think a little differently to others.”

Tim Cook, Creative Director at M&C Saatchi Sport & Entertainment Berlin, developed the idea and the concept of the social media campaign. The two videos were produced in collaboration with the Hamburg production company BLMFILM under the direction of Lars Timmermann (Roger Federer Video) and Anders Jedenfors (Fabio Wibmer Video). FischerAppelt play GmbH realised further social media films with influencers.

The two videos can be seen on the Mercedes-Benz global YouTube channel. 

Roger Federer https://youtu.be/_Vzt3LCwnmI

Fabio Wibmer https://www.youtube.com/watch?v=PamAnIYBicI