MediaCom Worldwide Launches Sports Division with Marcus John As Head

MediaCom Worldwide has launched a new global sports division, MediaCom SPORT. It will be headed by Global Head of Sports, Marcus John, who was previously SVP and Managing Director of IMG Consulting Asia/Pacific.
According to MediaCom, the new division has been created as a result of the increasing power of sports with consumers.
MediaCom SPORT aims to offer four area of service: strategic advice, rights negotiation, rights activation and measurement.
Commenting on the appointment of Marcus, Chairman and CEO Stephen Allan said: “Both consumers and clients are increasing interested in what sports can deliver. MediaCom has previously focussed its sports expertise at a local and regional level but we realised that our clients now require a more global and deeper understanding of the sports arena as their budgets continue to shift towards investments in this area and with it a greater sensitivity to achieve solid returns. We need to be able to offer our clients the very best in advice and are therefore delighted to welcome Marcus to MediaCom’s global team”.
Marcus John said “I am very excited about building a standalone sports business for one of the world’s most powerful media agencies and adding significant value to its large and diversified client base. Establishing sports expertise within a media agency will ensure that brands who invest in sports rights also activate these properties to their full potential and integrate them across all their communication channels.”