MCC Choose Addison Lee for Lord’s Digital Partnership

Marylebone Cricket Club (MCC) has signed a new digital partnership with car service Addison Lee Group. Addison Lee becomes Lord’s preferred car service strengthening its position in London by connecting it with a relevant audience of cricket fans in and around Lord’s.

The partnership aims to drive customer acquisition through a targeted campaign of engaging branded and sponsored content across MCC’s owned channels.

The new partnership has been packaged, brokered and will be activated by MCC’s long-term marketing partner, Two Circles, which has been working with MCC since 2011 to develop a greater understanding of its customers and make audience insight central to its marketing and partnership strategy.

Elly Cockcroft, MCC Head of Marketing, Brand and Digital, said: “MCC prides itself on partnering with blue-chip brands who are leaders in their sector. This new digital partnership reflects the investment the Club has made in understanding and communicating with its audience and developing a portfolio of owned channels.” 

David Bruce, Addison Lee Director of Business Development, added: “MCC has a quality, engaged customer base living in and around London, making it the perfect partner for Addison Lee and our premium car service. With such an exciting summer of cricket ahead at Lord’s, we look forward to enhancing our relationship with London’s cricket community.”