McAfee Signs With Quins

Internet security systems company McAfee is the latest sponsor to join the Harlequins commercial programme. Under the terms of the agreement, the McAfee logo appears on the back of the Harlequins playing shorts and McAfee will receive stadium branding at The Twickenham Stoop.

Announcing the sponsorship, Ross Allen, VP, UK and Ireland, McAfee commented: “As current Aviva Premiership Champions it was an easy choice to select Harlequins to partner with. They are a rugby club steeped in heritage with values that are closely aligned with those of McAfee and we look forward to working with them to grow our brand amongst their large supporter base and beyond.”

David Ellis, Chief Executive of Harlequins said: “We are delighted to add another major corporation to our portfolio of commercial partners. McAfee has global reach and we look forward to working with them to develop mutually beneficial relationships with our corporate and individual supporter around the world.”

The sponsorship was introduced and brokered by brandmeetsbrand.