M&C Saatchi Sport & Entertainment named UK PR agency for WHOOP

M&C Saatchi Sport & Entertainment has been named the UK PR agency for fitness wearable brand WHOOP. The agency will lead a communications programme to elevate WHOOP and introduce the brand to the UK market. On January 6, WHOOP announced a multi-year partnership to become the official fitness wearable of the PGA TOUR. 

M&C Saatchi Sport & Entertainment will collaborate with WHOOP to raise its profile in the UK, as well as lead on the global strategy from its New York office and launch in the German market. The partnership with WHOOP encompasses strategic global communications, media relations, thought leadership and events. 

“The current environment has meant UK consumers are more passionate than ever about their health, fitness and sleep, we think that is a change that is here to stay.  WHOOP is the perfect product to help people understand their bodies and unlock their human potential,” said Rich Barker, Joint Managing Director at M&C Saatchi Sport & Entertainment London. “We are thrilled to be helping WHOOP build their brand and membership in this market and globally.”