Maximuscle Remains Official Supplier to England Cricket

 Sports nutrition brand Maximuscle. part of the GlaxoSmithKline (GSK) Group, is to continue as Official Nutrition Supplier to the ECB and England cricket teams until the end of 2013.
 
As part of the contract renewal Maximuscle, who originally became an ECB supplier in 2008, will continue to work with the ECB Science and Medicine team, based at the National Cricket Performance Centre, to develop a range of bespoke products that are designed to improve physical condition and preparation of all the England teams. 

Commenting on this announcement Nick Moore, ECB Head of Sales said: “Over the past three years Maximuscle has been instrumental in working with the ECB’s Science and Medicine staff to help ensure the England cricket team is one of the best prepared in world sport.

Mark Morgan, Senior Sponsorship & PR Manager from Maximuscle added, “We are pleased to be continuing this successful partnership and look forward to carrying on our work with the ECB to provide their players with first class sports nutrition.  It has been an honour to be a part of the recent momentous successes of England Cricket, including being crowned ICC World Twenty20 Champions and bringing home The Ashes.”