Maxifuel Sponsors Tour of Britain and Halfords Tour Series

Endurance brand Maxifuel is to become the official sports nutrition partner to the UK’s biggest cycling event, The Tour of Britain, which also includes The Halfords Tour Series and The Tour Rides.

The company will provide amateur riders with tailored nutritional support to complement their lifestyle, training and racing schedules as well as support professional participants and race enthusiasts through sampling opportunities at the various events.

The Tour of Britain, taking place from 9-16 September, is the country’s largest free-to-spectate live sporting event attracting over a million spectators to the roadside annually, while over 10,000 amateur cyclists take part in the mass participation Tour Rides based on Tour of Britain stage routes.

The Halfords Tour Series is a city centre cycling race series, taking place throughout May and June.