MatchFit appointed by football price comparison site FOOTY.COM

Football price comparison brand FOOTY.COM has appointed football PR and sponsorship agency MatchFit as its retained agency. MatchFit will lead on communications for FOOTY.COM, with a remit to showcase the brand’s purpose to make football more affordable for players and fans alike. 

FOOTY.COM's founding purpose was to make the game more affordable, allowing football lovers to search, compare and save money on products from leading sportswear brands and retailers. 

The ongoing relationship comes after MatchFit collaborated on FOOTY.COM’s recent January campaign, which lampooned the typical transfer window closing hysteria in a parody of television transfer deadline day coverage. The spoof film launched a new brand refresh and featured headline talent in Chelsea and West Ham stars Beth England and Jarrod Bowen respectively, as FOOTY.COM showcased the unique football deals on offer at the online platform.

MatchFit was recently awarded‘Breakthrough Agency of the Year’ at the UK Sponsorship Awards 2022 and has been shortlisted as ‘Young Agency of the Year’ at the upcoming Sport Industry Awards and as ‘Agency of the Year’ at The Football Business Awards.

Sam Patterson, Marketing Director at FOOTY.COM said: “MatchFit’s creativity, strategic thinking and deep understanding of football culture means the it is a brilliant fit for our business, as we seek to help make the game more affordable for our audience.”

Donald Parish, Co-Founder of MatchFit, commented: “FOOTY.COM is an innovative and growing brand on a mission to help make football more affordable. We are excited that MatchFit will once again be working with a business who share our values with a clear point of difference within football. We can’t wait to get cracking on future PR campaigns to tell FOOTY.COM’s story and reach new audiences.”