MatchFit announces first leadership team hire

Sports PR agency MatchFit has appointed Rob Leary as a Senior Account Director. Leary joins the agency from Exposure. In his time at Exposure, Rob Leary was all-agency lead on the Samsung business, with notable other client work including Compare the Market’s ‘Meerkat Music’ digital gig series, and a global brief for LEGO’s ‘Rebuild the World’ campaign. Previously Rob was an Account Director at UK PR agency Pretty Green, representing the likes of Nintendo, Nando’s and Virgin Media.

Rob Leary becomes the first senior MatchFit hire to join co-founders Donald Parish and Will Mitchell on the leadership team, at a time of exciting growth for the agency which launched in 2019.

Over the past twelve months MatchFit has consolidated a strong base within football, adding to its place on The FA’s agency roster with a fast-expanding remit for global sports media business LiveScore. Most recently MatchFit unveiled Cristiano Ronaldo as the brand’s new Official Global Brand Ambassador, as well as the addition of free-to-air live-streaming UEFA Champions League football for Irish based users of the LiveScore app.

In May, MatchFit worked with The FA to announce the UEFA Women’s EURO 2022 ticketing and legacy programme, as well as recently delivering a number of projects for football culture brand COPA90, The EFL and AxisStars, the professional social network for sports stars created by former footballer Louis Saha. Rob Leary, Senior Account Director for MatchFit said: “I can’t wait to get going with the MatchFit team. The quality array of clients and offerings showcase what a brilliant job Donald and Will have done to build such an exciting company. The last 18 months has seen a lot of changes to the PR industry, and I believe MatchFit embodies everything that a modern adaptable company requires for future success. I’m delighted to join and relishing getting stuck in with some of the best clients in football and sport.”

 Following a number of significant account wins set to be announced in coming months, the agency is further expanding with a number of new permanent roles available.