MatchFit and Bloomsbury Football agree strategic partnership

Sports PR and sponsorship agency MatchFit (winner of the UKSA’s Agency of the Year - Breakthrough) has entered a strategic partnership with grassroots football charity Bloomsbury which will see the agency offer expertise to the charity as it seeks to improve the lives of thousands of young people in London through the power of football.

Founded in 2018, Bloomsbury Football uses football to impact the lives of more than 5,000 young people each week. Tackling social division within the capital, Bloomsbury Football ensures that all 18-month to 18-year-olds across eight London boroughs can experience and benefit from the life-changing power of the  game thanks to a unique financial assistance model which means no child will be turned away.

The organisation is based on three pillars: that access to regular high-quality football training improves mental and physical health, builds stronger communities, and teaches young people valuable life skills.

As part of the relationship, MatchFit will make Bloomsbury Football its official charity partner and will provide support on strategic communications and campaign PR activation for the London-based charity. Each MatchFit member of staff will have dedicated monthly resource on a pro-bono basis. The community will also have access to work experience and internship opportunities at MatchFit, providing a pathway for talent from diverse backgrounds to enter the sports PR and sponsorship industry.

Charlie Hyman, Founder and CEO of Bloomsbury Football said:

“It’s amazing to have MatchFit recognise and support the impact that we are having as a grassroots football charity in London. Bloomsbury Football was founded four years ago, and we are constantly developing the ways in which we can engage as many young people as possible and maximise our impact through football.”

Donald Parish, Co-Founder of MatchFit commented: “At MatchFit we are guided by a simple mission; we want everyone in the world to love sport as much as we do. We know the life-changing benefits it can offer, so it is heart-breaking that many young people simply don’t have access to sport for all manner of social and economic reasons.” 

MatchFit’s clients include partners The FA, LiveScore, The Lionesses, Marks and Spencer, The EFL, FOOTY.com plus a leading football clubs.