Marstons’s Launches Ashes Campaign

The Official Beer of the England Cricket team, Marston’s Pedigree, has just unveiled a new series of ads ready for the start of the first test match of the Ashes. 
The tongue-in-cheek ‘England has it campaign’, continues to focus on Pedigree’s heritage to deliver lines that the brand hopes will kick start the banter ahead of the first test in Brisbane.  Marketing manager Des Gallagher said: “As a long standing supporter of English Cricket we wanted to put together another campaign that really stokes the fires and gets people behind England and engaged with the series from the start. And with the Ashes taking place down under, providing a unique free on-demand service is important to keep the
The ads will launch in the Telegraph Sport on the 24th of November as part of a deal which sees Simon Hughes travel out to Australia to provide daily ‘Marston’s Pedigree Ashes Updates’ on Telegraph TV throughout the five test series.