Marmite partners The Barmy Army and Stuart Broad

Unilever brand Marmite has agreed a partnership with England’s original cricket supporters club The Barmy Army to provide additional support from the terraces for this summer’s series.

Through the partnership, Marmite will be working with The Barmy Army on composing a song for England fast bowler Stuart Broad – inspired by Marmite – ahead of a momentous summer for English cricket.

“At Marmite, we’re keen to show our love for the England team, and what better way to do that than partnering with another of Britain’s most iconic brands, The Barmy Army”, said Annabelle Terry, Brand Manager at Marmite. “They know the rivalry between England and Australia better than most, and we’re looking forward to showing our support to both them and Stuart this summer!”