Mansion Group Bets On AFC Bournemouth

Ahead of its debut season in the Premier League, AFC Bournemouth has unveiled international online gaming business Mansion Group as its official shirt sponsor. The move will see the Mansion Group feature on the front of the Cherries' home, away and third kit, as well as training wear.

 Alongside shirt sponsorship, the partnership will see the two brands working together on a range of commercial projects and marketing activities.

"At Mansion, we have a fundamental belief in hard work and perseverance," said Sagi Lahav, CEO of Mansion Group. "Based on this, we have been impressed by the recent performance and promotion of AFC Bournemouth, and look forward to partnering with them for their first season within the English Premier League.

"We are excited to be working closely with AFC Bournemouth across a range of endeavours that will further enhance and develop both of our brands. This partnership will also allow AFC Bournemouth fans and our casino members alike, to benefit from the deal."

"We are delighted to welcome Mansion as our new official shirt sponsor," said AFC Bournemouth's commercial director Rob Mitchell.

"Mansion is one of the globe's biggest names in the online betting and gaming industry, with a history of sporting partnerships. This is a major commercial deal for AFC Bournemouth and we look forward to a successful partnership ahead."

The partnership was negotiated by sports marketing agency SportQuake.