Manchester Arena Appoints PHAR

Manchester Arena, Europe's largest indoor arena in Europe, has appointed sponsorship agency PHAR Partnerships with the aim of securing a new long-term naming rights partner for the venue. 

PHAR will act as exclusive agency on the project and will seek to develop the Manchester Arena’s relationships with leading national and international corporate brands.

It will work with the owners of the arena, Development Securities and Patron Capital and also the arena's operators, SMG, operator of over 225 venues globally. 

PHAR has been involved in a number of naming rights and sponsorship deals over the past two years including The British Champions Series and QIPCO, Expedia and the PGMO and ASDA and The Big Jubilee Lunch. 

John Knight, Regional VP for SMG Europe said: “It’s the first time in 15 years that the naming sponsorship has been available for the Manchester Arena. We believe PHAR’s experience and international contacts book will bring this rare opportunity to the attention of high level decision makers.”