Macesport Launches New Influencer Division

Nottingham-based Independent sports communications agency Macesport has opened a new influencer division and taken on two new executives.  

Experienced social media strategist Dan Cholerton has joined as Head of Social and Content, whilst videographer and content creator Jacob Flowers has been appointed Creative Content Manager.

With a seven-year track record of delivering social media content for global sports brands including PUMA Football, New Balance Football and Gymbox, as well as a number of clubs, athletes and businesses, Dan’s appointment has enabled Macesport to bring the management of some of its athlete accounts in-house, whilst strengthening its social media credentials.

Dan will oversee social media strategy for Macesport clients, including helping to direct content plans and creative concepts across the business. He will also lead on the social media management of Macesport’s own talent including former NFL player and BBC Sport pundit Jason Bell, goal-keeping influencer and Gymshark athlete Declan McCarthy and England international and Harlequins rugby player Rachael Burford, helping to maximise their commercial reach.

Bell, McCarthy and Burford are the first to form part of Macesport’s new Influencer Network, incorporating current and former athletes and sports talent available for collaborations and brand activity.