LV= appoints PACL to review headline rugby sponsorship

Mutual insurance, retirement and investment group LV= has commissioned Partnership Audits and Consulting Ltd (PACL) to review its sponsorship of the LV= Cup, the Anglo-Welsh competition featuring the 12 English Premiership clubs and the four Welsh regions.

Katie Wadey, LV= Customer and Member Director said: "We continually seek to ensure that our members get good value from everything we do as a business.  After six successful seasons the time is right to assess our sponsorship of the LV= Cup. PACL are well placed to help us review this activity because of their independent positioning and unique insight into marketing partnership activities”

 PACL has developed a series of planning and performance optimisation products to help brands maximise their marketing partnership activities. These include a new diagnostic process that offers brands a ‘health check’ of their activities and identifies opportunities to improve effectiveness and efficiency.

www.sponsorship-awards.co.uk/pacl-partnership-audits-consulting-ltd