LTA Signs WIPRO As Official Digital Technology Partner

The Lawn Tennis Association (LTA) has agreed an official partnership with Wipro Digital, the digital business unit of Wipro Ltd, a global information technology, consulting and business process services company, as its official Digital Technology Services Partner for three years.

The LTA is looking to develop an IT and digital roadmap to drive its strategy which focuses on increasing participation in tennis. Wipro’s digital expertise is centred on driving customer experience through the intersection of strategy, design and technology to deliver end-to-end solutions for its customers, starting from conceptualisation and service design to implementation.  

Commenting on the partnership, Rajan Kohli, Global Head Wipro Digital said: “We are confident that our unique 'Customer Journey Engineering' methodology will enable the LTA, to deliver on its mission redefining and reimagining the future of British Tennis.”   

Michael Downey, Chief Executive, Lawn Tennis Association said, “We are thrilled that Wipro has joined our family of partners to transform our ability to use technology to connect all areas of British Tennis.”