London Evening Standard Retains Generate

Following an initial six month contract, the London Evening Standard has confirmed that sponsorship agency, Generate, has been retained to source sponsors for the newspaper’s existing portfolio of events, including the  

London Evening Standard Theatre Awards, London’s 1000 Most Influential People and the London Evening Standard British Film Awards. 

After successfully securing Hobbs and American Airlines as Support Sponsors for the London Theatre Awards in November 2011, Generate went on to confirm Moët & Chandon as sponsor of the recent British Film Awards, which took place at the London Film Museum on Monday 6th February. 

As well as securing sponsors for their existing event portfolio, Generate is also looking at the development of other exclusive sponsorship platforms that capitalise on London Evening Standard’s strength of brand and 

London and South East readership.