LiveScore launches 'More Than A Score'

Sports media business and real-time sports update provider LiveScore has launched ‘More Than A Score’ - its biggest creative campaign to date headlined by its first TV ad.

Starring football icon and LiveScore’s Official Global Brand Ambassador Cristiano Ronaldo, the 60’ TVC premiered for the first time on the Portuguese star’s own social media channels, reaching more than half a billion fans across Instagram, Facebook and Twitter.

Backed by a significant seven-figure media plan, the ‘More Than A Score’ campaign will look to cement LiveScore in global football culture, with an immersion strategy that will see the ad aired during every live Premier League broadcast this season on both Sky Sports and BT Sport in the UK. The TVC will also be shown across various other live games throughout the 2021/22 campaign.

By featuring in multiple premium spots, including the sought-after centre-breaks, the new campaign will reach over 75% of UK football fans and over 95% of UK ‘serious’ supporters over the course of the season. Alongside AV, the campaign will be supported by a range of OOH activity in the months that follow.

Watch the ad here