LiveScore Appoints Sports PR Agency MatchFit

Real-time sports updates and streaming service LiveScore has appointed MatchFit as its retained PR support following a competitive agency pitch process.

The agency will lead on proactive communications and sponsorship PR activation for LiveScore, as the brand reinforces its standing as a destination for fast and reliable sports coverage for its global audience of 56 million monthly active users. MatchFit will also create PR campaigns in support of LiveScore’s sponsorship portfolio, including its role as Official Global Scoring Partner of LaLiga in Spain.

The partnership has already hit the ground running as MatchFit recently announced the launch of LiveScore’s new free-to-air OTT live streaming service, which feature initial rights to all matches in Italy’s Serie A football season, through to the climax of the current 2019/20 campaign. LiveScore also helped facilitate the return of elite women’s tennis in May via the creation of the innovative LiveScore Cup, won by World Number 3 Karolina Pliskova.

The win comes at an exciting time for MatchFit, with the agency building on its successful first year since launch. In January, MatchFit was identified by PR Week as one of ’11 New Agencies to Watch in 2020’, whilst they are currently shortlisted in the ‘Agency of the Year’ category in the upcoming UK Sponsorship Awards 2020.

In February, MatchFit helped The FA kick-off the journey to the UEFA Women’s EURO 2021, celebrating the ‘500 Days to Go’ milestone with a media launch at Wembley Stadium. Whilst COVID-19 has enforced a delay to the competition until 2022, the crisis led to the creation of COPA90’s #StayHomePlayTogether content series with Rio Ferdinand and EA SPORTS. The campaign saw MatchFit deliver digital PR amplification for number of lockdown FIFA20 matches, including between Chelsea’s Mason Mount and West Ham’s Declan Rice. 

Ric Leask, Marketing Director for LiveScore said: “Throughout the process we were impressed with MatchFit’s creativity, understanding of our brief and cultural fit with our business. Complementing their core Founding Partners with further leading specialists, MatchFit has assembled a best-in-class team which has already got off to a fantastic start.”

Donald Parish, Co-Founder of MatchFit, commented: “Now, more than ever, world events show our appetite for live sport is insatiable, with 2 million active UK users demonstrating that LiveScore is already an essential part of the experience. LiveScore is one of the world’s most exciting global digital sports brands, and we can’t wait to demonstrate how PR and sponsorship can further amplify that growth.” 

Commenting on the win, Will Mitchell, Co-Founder of MatchFit, said: “This is an extremely exciting win for MatchFit, and further validation of our unique model which offers big-agency thinking allied to a personal and nimble virtual agency approach. Using our trusted network of best-in class sector specialists, we’ve created a bespoke team for LiveScore, who we are hugely looking forward to working with.”

To find out how you can get MatchFit, visit www.matchfit.biz