LiveScore announces Cristiano Ronaldo as Official Global Brand Ambassador

Sports media business and real-time sports updates provider LiveScore has signed Cristiano Ronaldo as its Official Global Brand Ambassador. Launching ahead of the upcoming European Championship this summer, the relationship will span at least two domestic football seasons and next year’s World Cup. 

Central to the partnership will be a global ATL creative campaign, including LiveScore’s first TV spot, amplified by a digital campaign which will harness the power of both LiveScore and Ronaldo’s global audiences. Cristiano Ronaldo’s image will be used across LiveScore’s digital inventory and content.

Cristiano Ronaldo, Official Global Ambassador for LiveScore, said: “I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership. Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me.”

Commenting on the partnership, Ric Leask, Marketing Director at LiveScore, said: “In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far. There is simply no bigger sportsperson - past or present - than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch.