Liverpool FC Strikes New Partnership With Stanley Black & Decker

Liverpool Football Club has added tool manufacturer Stanley Black and Decker to its commercial partners roster. Stanley Black & Decker Inc will become the Club’s Official Partner in the Tools and Security categories on a worldwide basis.

Stanley Black & Decker Inc has been raising its profile globally through the Barclays Premier League during the past two seasons. Ian Ayre, Liverpool FC’s Managing Director, said: “The Stanley Black & Decker brands enjoy great heritage and tradition, much like Liverpool FC, and we look forward to working with Stanley Black & Decker on a global basis.

“Stanley is an excellent organisation and fits very well into our family of sponsors and we are proud to join them and help take their engagement with football fans to the next level. The deal comes at an exciting time for Liverpool FC as we continue to announce a number of new partners which will strengthen our commercial business.”

Scott Bannell, VP of Global Corporate Brand Management for Stanley Black & Decker, added: “This partnership with Liverpool FC will play an important role in continuing to effectively promote the Stanley Black & Decker portfolio of brands, and we are excited to now be a part of the Liverpool FC family.”