Lions agree Chase Distillery partnership

The British & Irish Lions  have added Chase Distillery to its portfolio of Official Suppliers. The award-winning British distillery, which champions field to bottle spirits, has also become the Official vodka and gin of the Lions Tour. 

As part of the partnership, Chase Distillery will receive commercial rights including in-stadia branding and tickets for both the Castle Lager Lions Series and the Vodafone 1888 Cup match against Japan scheduled to take place at BT Murrayfield on Saturday 26th June. 

Chase Distillery will also benefit from a suite of digital and social media rights, access to the Lions’ events programme, and the option to create bespoke content using Lions archive and on-tour footage. The Herefordshire-based distillery will also have access to Lions players and coaches for commercial appearances and promotions, as well as the opportunity to watch the team train. 

“As a proud British brand, we could not be more excited to be teaming up with the Lions, and to become an Official Supplier for the Series too,” commented James Chase, Director of Chase Distillery. 

“We already have a number of exciting plans scheduled. As well as introducing limited-edition products and launching some exclusive competitions, we’ll be looking at new, fun and interesting ways to engage with Lions supporters to bring them closer to the game we all love.” 

To launch the partnership, Chase Distillery has released a short announcement film #prideonthefield, featuring British & Irish legendary centre Jeremy Guscott as voice over: https://youtu.be/Z3dC6ArU5XQ