Limelight Sports Bolsters Marketing Team

Engagement agency Limelight Sports has added Lucien Bigois, Ex-Mercedes AMG PETRONAS Formula One digital marketer, to their marketing department. Bigois will work across Limelight Sports’ portfolio including Energizer Night Run, London Duathlon and Royal Parks Foundation Half Marathon focusing on the strategy and delivery of client’s digital presence and social media campaigns.

Bigois joins Limelight Sports after five years with Mercedes AMG PETRONAS Formula One where he worked on the team’s social media and digital strategy with a focus on the development of video and image content and engaging with the team’s passionate fan base.

Craig Dews, Chief Executive of Limelight Sports Group, commented “It is very exciting to have someone of Lucien’s creativity join us here at Limelight Sports. We are currently launching a new manifesto for the agency which will provide a unique, market-leading offer for our growing roster of clients and Lucien’s expertise will further re-enforce our ability to deliver innovative concepts and engaging content.”

Lucien Bigois, Digital Marketing Manager at Limelight Sports, added “There has never been a better time to enter the mass participation sport marketplace and I am very excited to be joining an agency which is growing at the pace of Limelight Sports. It was a big decision to leave Formula One but after seeing the potential of participation sport and the level of passion surrounding the events it was an opportunity that I just could not turn down.”