Light Up Buckingham Palace This Christmas

Lighting Up London is a spectacular opportunity to become the exclusive sponsor of lighting up Buckingham Palace during this year's festive period. Conceived and executed by Ten Alps Founder Bob Geldof, and with permission from Her Majesty, The Queen, the company will once again project the Union Flag and a series of celebratory patriotic images onto Buckingham Palace between December 22nd 2011 and January 2nd 2012, from dusk until midnight.

This year's illuminations follow the success of the inaugural 'Lighting Up London' project that was sponsored by Orange in December 2003. The massive international press attention, which focused mainly on the Buckingham Palace projections, far exceeded Orange objectives, which were to generate publicity for their brand at Christmas, a time when mobile phone sales are traditionally high.

The summary of all the TV coverage is on the following link:

http://www.youtube.com/watch?v=Tt9_tivaltM

To see the full presentation please click here

With the Olympics and The Queen's Diamond Jubilee being celebrated in 2012, this provides a perfect opportunity for a series of celebratory patriotic images. Front-page coverage of the campaign was achieved in most of the national press, including hours of national TV exposure. Media Proof, who concluded the campaign concluded the campaign delivered over £1.7 million of PR, reached a global audience of 169 million individuals and sponsor enjoyed a staggering 52% of brand exposure.

The sponsorship package includes a dedicated PR resource to drive the campaign through the media and the installation of a mini pavilion in the vicinity of Buckingham Palace.

Further information

To discuss the unique and exclusive opportunity, contact:

Sunil Singh

Ten Alps Media

E: sunil.singh@tenalps.com

T:             020 7878 2327