Leyanne Jenkins Joins Limelight Sports As Cycling Business Owner

Leyanne Jenkins, the former BMX operations manager at LOCOG for London 2012 and major events and projects officer at British Cycling, has joined sport experience agency Limelight Sports, taking up the new role of cycling business owner. Jenkins will lead the development of Limelight Sports’ cycling offering which includes Bike Week, the UK’s biggest mass participation cycling event, and the Palace to Palace for The Prince’s Trust charity rides and Sky Ride. 

Jenkins commented “It is a great time to be joining an innovative agency like Limelight Sports. Cycling has never been more popular in the UK and this creates amazing opportunities for brands to engage with consumers through authentic sporting experiences.” 

Diccon Loy, Commercial Director (UK properties) remarked: “We are very excited to have Leyanne join Limelight Sports, her knowledge and passion for cycling will help drive Limelight’s strategy, innovative thinking and client services. She brings a wealth of experience from her time with both British Cycling and for LOCOG which will be invaluable in further developing Limelight’s cycling offering.”