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Levy UK Selected As First Official Fundraising Partner For British Paralympic Association

Sports and leisure caterer, Levy UK, has been selected as the first official fundraising partner for the British Paralympic Association. Through various fundraising initiatives, Levy UK will be supporting ParalympicsGB to take the best prepared team to the Tokyo 2020 Paralympic Games.

As part of the new partnership, Levy UK will lead the Impossible to Ignore campaign that aims to harness the power of sport, the athletes and Tokyo 2020 to challenge perceptions, break down barriers and ensure disabled people are represented throughout society.

The campaign will raise awareness of ParalympicsGB as a charity and give people a better understanding of everything that taking a world leading team to Tokyo 2020 entails. They want to use Tokyo 2020 as a platform for change by celebrating the athlete’s incredible journeys and turning their successes into meaningful, long-term action while valuing every disabled person in the UK by reminding the nation that they are all ‘Impossible to Ignore’.

While many qualification events are still to take place, an estimated 250 athletes are tipped to compete for ParalympicsGB in Tokyo 2020, including competitors in the new sports of Taekwondo and Badminton. Research from ComRes suggests that the success of these athletes may have a direct impact on breaking down barriers, shifting perceptions and increasing opportunities for all disabled people.

  • 84% of UK adults say the achievements of ParalympicsGB athletes have a positive impact on society overall
  • 74% of UK adults perceive ParalympicsGB to be an inspirational sports team – more than any of the other teams listed
  • 82% of disabled UK adults believe the Paralympic Games provides positive media coverage of disabled people.

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